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Brokerage Partners

Shoreline Sales & Marketing:


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Murl Householder


Murl began bagging groceries at A&P, ending up in purchasing after graduating from the University of Tennessee. He was recruited by Pace Membership Warehouse, eventually moving to Costco, then culminating his buying career as the Director of Purchasing for Eli Witt. He moved to the other side of the table in 1996 heading the Convenience division for G&J Marketing. He has been representing products to the convenience industry for over 22 years, launching his company, Shoreline Sales in 2011. His knowledge of the food industry, from both sides of the table gives him the unique ability to understand his customer’s needs while appreciating how his manufacturers operate.  Murl has personally built his business and reputation on relationships he has developed over his time in the market.

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Kelly Householder


Kelly has been in office management for the largest part of her career.  Getting her start in banking, secretarial work in the Oil Drilling industry and finally landing in Construction office management working for Hubor Construction, Atlanta, Ga and Brice Building Company, Boca Raton, FL.  She opted to stay home with her children from 1991 to 2005 and be involved in their schools, doing volunteer work as well as serving as PTO President and Secretary for High School Chorus.  She returned to the work force as Office Manager of a residential construction company, Homes by John C Fowke and worked for them until her husband started his own company, Shoreline Sales & Marketing.  She manages the Shoreline office handling administrative, accounting, taxes, contracts, rebates and more.

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D.R. Johnson Sales:

New Mexico, Oklahoma, Texas, Arkansas, Louisiana, and Mississippi


Founded in 2003 to meet the requirements of the Convenience, Grocery, Specialty Classes of trade and by employing the strongest sales team as your market managers. 100% Locally Woman Owned representing foodservice, confection, frozen, HBC, snack, specialty, Ethnic, vending, GM, and commissary items.


Vendor partners seeking representation in the Arkansas, Louisiana, Mississippi, Oklahoma, New Mexico and Texas Markets for c-store and grocery class of trade to serve our vendor partners and customers with a commitment to provide value-added sales and services founded on integrity and hard work.


We are operator focused on key business deliverables with impartial expertise with fast moving consumables with retail coverage (as need basis). We are fast, efficient and effective information exchange (Small business server for market managers to receive immediate selling information in a timely & efficient manner). 

We offer Management Computer Systems (MCS) – Order processing, Invoicing, Commission, Promotion, Integrated EDI w Proprietary EDI Translator, EDI Routing Manager, Order Transaction Manager, Automated Order-fax & Order-email, Sales & Historical Analysis Reporting, Report Favorites & Report Scheduler, Quota Management, Budget Management with unequaled client support and customer service.

Partnered with ArchPoint Sales in 2019 as their c-store division. ArchPoint is the premier Grocery Broker operating in TX/LA founded in 2007 by Tim Bramble, Jesse Edelman, Richard Spoon with office headquartered in San Antonio, TX. Full-service Sales & Marketing for HEB, Brookshire Brothers, Brookshire Grocery, Grocers/C&S, Affiliated Foods & United Supermarkets.

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Wasserman Food Sales:

Pennsylvania, Delaware, New Jersey, Maryland, Washington D.C., Virginia, West Virginia, and North Carolina

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With over 30 years of retail, foodservice, and brokerage sales experience, I bring a wealth of knowledge to the food business, an understanding of the marketplace, and how to successfully position your brands and products.

We work with grocery stores and chains, restaurants, independents, gourmet stores, gift shops, farm stores, kosher, distributors, and a network of food professionals, providing outstanding service, networking, market knowledge, and sales!

We partner with your company to grow sales and representation in the marketplace. We help identify core partners, promotion of products, retailer support.

Wasserman Sales and Marketing is a full-service company in the Mid-Atlantic states. We service Delaware, Maryland, Pennsylvania, New Jersey, North Carolina, Virginia, Washington DC, and West Virginia. We focus on healthy, organic, specialty foods, and kosher products as well as foodservice products selling to retailers and wholesale distributors.

Wasserman Food Sales can assist food manufacturers to promote their products, grow their sales, reach sales goals.

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