Brokerage Partners

Shoreline Sales & Marketing:


shorelineLogo_Color (2).jpg
Murl Householder


Murl began bagging groceries at A&P, ending up in purchasing after graduating from the University of Tennessee. He was recruited by Pace Membership Warehouse, eventually moving to Costco, then culminating his buying career as the Director of Purchasing for Eli Witt. He moved to the other side of the table in 1996 heading the Convenience division for G&J Marketing. He has been representing products to the convenience industry for over 22 years, launching his company, Shoreline Sales in 2011. His knowledge of the food industry, from both sides of the table gives him the unique ability to understand his customer’s needs while appreciating how his manufacturers operate.  Murl has personally built his business and reputation on relationships he has developed over his time in the market.

Kelly Householder


Kelly has been in office management for the largest part of her career.  Getting her start in banking, secretarial work in the Oil Drilling industry and finally landing in Construction office management working for Hubor Construction, Atlanta, Ga and Brice Building Company, Boca Raton, FL.  She opted to stay home with her children from 1991 to 2005 and be involved in their schools, doing volunteer work as well as serving as PTO President and Secretary for High School Chorus.  She returned to the work force as Office Manager of a residential construction company, Homes by John C Fowke and worked for them until her husband started his own company, Shoreline Sales & Marketing.  She manages the Shoreline office handling administrative, accounting, taxes, contracts, rebates and more.

  • Facebook
Joe Digesare

Founder/CEO Consulting Central and Brokerage - 

McLane Specialist

Vince Melton

Military - Travel - Specialty Markets

Joe Digesare has been involved with the non-food and grocery wholesale industry for over 40 years. Joe's experience has been with convenience store industry, supermarkets, department stores, discount chains, movie theaters, and liquor/package store industries.

Joe has held many key management positions over the years from Sales Manager, Director of National Accounts, Vice President of Sales, Corporate New Business Director, and General Manager of MSI. In 2003 Joe embarked on a new career providing a service as consultant/broker/recruiting for grocery wholesalers, suppliers, and manufactures by founding Consulting Central and Brokerage. In 2012, Joe met Gary with BB&G Enterprises and in 2016 began a partnership with key accounts. As a member of the BB&G Enterprises team, Joe's relationship with McLane Corporate and chain accounts allows for regional and national distribution for represented brands. Joe has developed relationships over the years to facilitate maximum expose with brand placement in national retailers such as Bed, Bath, & Beyond.

533 Crestway Circle

Birmingham, AL 35226

  • Facebook Social Icon
  • Instagram
  • LinkedIn Social Icon

© 2019 by BB&G Enterprises, LLC