Brokerage Partners

Shoreline Sales & Marketing:


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Murl Householder


Murl began bagging groceries at A&P, ending up in purchasing after graduating from the University of Tennessee. He was recruited by Pace Membership Warehouse, eventually moving to Costco, then culminating his buying career as the Director of Purchasing for Eli Witt. He moved to the other side of the table in 1996 heading the Convenience division for G&J Marketing. He has been representing products to the convenience industry for over 22 years, launching his company, Shoreline Sales in 2011. His knowledge of the food industry, from both sides of the table gives him the unique ability to understand his customer’s needs while appreciating how his manufacturers operate.  Murl has personally built his business and reputation on relationships he has developed over his time in the market.

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Kelly Householder


Kelly has been in office management for the largest part of her career.  Getting her start in banking, secretarial work in the Oil Drilling industry and finally landing in Construction office management working for Hubor Construction, Atlanta, Ga and Brice Building Company, Boca Raton, FL.  She opted to stay home with her children from 1991 to 2005 and be involved in their schools, doing volunteer work as well as serving as PTO President and Secretary for High School Chorus.  She returned to the work force as Office Manager of a residential construction company, Homes by John C Fowke and worked for them until her husband started his own company, Shoreline Sales & Marketing.  She manages the Shoreline office handling administrative, accounting, taxes, contracts, rebates and more.

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